Target Models International – Case Study


The Requirement

Target Models wanted to have a completely new re-branded website that would be the focal point for their client base and allow them to conduct almost all their business operations online. They also wanted models, photographers and stylists etc. to be able to register online, enabling administrators to edit and approve or reject applications.


The Process

As the starting point of the project, our designers came up with 'wireframes' and initial designs in order to facilitate the architecture crystallisation process for our client and allow them to really focus on the new site and have as much input as possible. We also proposed as many useful functions we could think of at an internal brainstorming session in order to maximise the potential for business.

Once we had finalised exactly what was required on the site, we supplied the client with a proposal to give them the opportunity to add any final requirements that may have been missed. Having received sign-off on this document we then wrote a fully functional specification which gave both parties an unequivocal statement of the work to be supplied.

During development, our client came up with some further ideas that we were able to absorb into the production process under the mantle of 'change control'. Regular production meetings were held in order to keep on top of any risks or issues that came to light and, where possible, the client was involved in these.

After rigorous testing by ourselves and the client, we then found a new hosting solution for them and made sure that the 'go-live' process was seamless.


The Benefits

Target Models now have a website that enables them to conduct almost all their business processes online, significantly reducing their costs and greatly increasing the efficiency of their staff.

Mel Brown of Target Models told us, "We're proud of our new branding and all our clients have said that they love our new site, and find the fact that we can email 'lightboxes' of potential models to them really useful. It has increased our business and visibility significantly."