The best website design is more than eye-catching images and a nice background. We have many years experience in helping clients achieve the best results from their websites.
We offer an expert and independent evaluation of your existing website, which is carried out by our experienced specialists in web marketing and usability.
This would cover the following key areas:
Search Engine Optimisation
Ensure that users and potential customers alike find their way to the site. We review the effectiveness of your content and SEO strategy, which should be tailored to your specific business area.
Site Content, Marketing & Branding
Maximise impact you make on your clients by ensuring the content is interesting and persuasive. Additionally it is critical that the messages are consistent and that the user clearly understands the messages.
Layout and Direction
Ensure that you give clear direction to the user on the actions you wish them to take. These Calls-to-Action ("Buy Now", "Click Here") should be clear, concise and be positioned so as to provide maximum impact and usage.
Navigation and Ease of Use
The use of the site should be as simple as possible. The user be able to navigate to the correct section or Call-to-Action simply and without undue delays.
All obstacles to accessing the information the user wants should be removed.
Cross-Selling and Up-Selling
Ensuring that there are opportunities for the user to discover new products and services that you can offer them, or enhancements and upgrades.
Drop-outs and Drop-offs
Ensure there are no points in the site where you lose the interest of the user, or where you hand control of them to another site.