Services / | Online Marketing |
Flash Design
The addition of Flash and/or multimedia features to websites has increased in popularity over the past years. Implemented correctly and creatively these elements can enhance your site, making it more attractive, dynamic and unique.
As with any element, the key to successful Flash use is the thought behind why you are using it!
Whether simply implementing a flash logo, introduction, web element, or presentation, Flash will project a creative message and can help define the personality of your business.
Minuco have a creative team who take care in using Flash thoughtfully. Whether these elements are to be integrated into your current website, or to be part of a full web solution we are creating for you.
Video
The web is only a platform to present information, originally due to download speeds this information had to be restricted to fast delivery formats like HTML text (even images were restricted in size). Now that almost all users have high speed access to the internet other information formats can be used like Video.
Video can be accessed in a number of ways including streaming and basic file download. It can be viewed over a number of applications like quick time and windows media player. Minuco will recommend and develop the most appropriate way of embedding and presenting video content according to the project requirements and budget.
Viral Marketing
Blanket market like advertising is very expensive as you generally require a lot of media space to get your message across. Any form of marketing that requires little or no acquisition of media space is very attractive. Viral marketing works on the principals that the content of the presented media has interest over and above the underlying marketing message – generally this is entertainment, in its simplest form viral marketing is based on a 'joke' that is essentially sponsored by a 'brand'.
Viral marketing will not work unless the content is compelling enough to make the 'consumer' of the content to like the content so much that they will pass it on or recommend it to another potential consumer.
Apart from compelling content the media has to be presented in a format that can be easily passed on, generally images or short downloadable videos are used.
Minuco have an experienced team able to convert a marketing concept into a viral campaign, building both the creative approach and the technical delivery plan.
Ad-Word Campaigns
AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Minuco are able to develop and manage Google AdWord technology, converting a marketing brief into a reusable and scalable AdWord campaign.
Podcasts
Podcasts can be audio or video, they are designed to be downloaded onto an MP3 player (or similar device like a mobile phone) to be viewed or listened to at a later date. A Podcast can range from being educational (presentations, instruction manuals) all the way through to being an element of Viral Marketing.
Minuco will transform your content into the desired format allowing it to be easily downloaded managed and played on external devices.
HTML email / Newsletters
Sending out emails to customers or partners is considerable cheaper than conventional mail, hence the volume of emails you receive in comparison to paper based mail.
For email marketing there are two core elements, design and delivery.
The design of an email must be fit for purpose – simple text only (can be viewed by anyone) or HTML / image based (eye catching and appealing, but not available to all users).
The recommendation of what type of email format is used will be based on the campaign type and target, e.g. many banks will not accept HTML emails.
Depending on the volume of emails to be sent the email format can be reused or generated from an email engine.
Minuco have the experience and technology to recommend the best course of action for email management and marketing to ensure you get the best return on investment.