SEO (Search Engine Optimisation)
Search Engine Optimisation can be split into two areas:
Enable content of your site to be viewed.
So that the Search engine like Google can 'see' the information being published on the site. Examples of this would be ensuring your page headers reflect the kind of search someone would use to locate the information on that page or something as simple as adding tags to all images on your site. Dynamically generated content is not a good idea unless its presented in a manner that can be seen by the engines.
Promoting your website to other entities.
This can be as simple as submitting your site to a specialist portal or search engine that already has a high page ranking in the area of information you wish to promote or ensuring your business partners promote your website and its 'content' on their own websites, both methods increase the size of your sites footprint.
Minuco performs both these aspects of SEO, however if the site does not have the correct fundamental structure making it SEO friendly then however much time and money spent on submitting the site to other entities the search engine ranking is likely to fall off quickly after the campaign has finished. If the site is structured and managed correctly the SEO ranking can just as easily rise without any submission to other entities as the automated functionality in the bigger search engines will eventually link your site content to provide relevant search results.
There are literally millions of lines written about how to get your site to the top of a Search engine's rankings and many organisations profess to knowing the secret buttons that you need to press with the biggest search engines, a lot of this is just nonsense, the search engines job is to direct users of their site to the most relevant information against their search, if they return irrelevant rubbish people will not use their service. Essentially it's a case of helping the big search engines access your information, if you don’t format the data well or present in a way that cannot be read by the search engines the data will not be seen and your page ranking will be low.