Grillshack - 'Black' Website
WHAT WE DID
Prior to the launch of the first Grillshack restaurant in September 2013, Minuco were commissioned to design the user interface for a range of consumer facing products. In addition to the website (from which users can order take out meals), we also designed a self-service touch screen kiosk and skinned a mobile app that customers can download and use to place, then pay for their meal.
At the beginning of the design process Minuco acted as business consultant for Grillshack to help analyise what options would be most suitable. We went on to collaborate with software providers from the US and here in the UK.
With each product, the focus was on user flow – to guide customers through the process as speedily as possible while maximising potential sales.
The look and feel of all elements was simple and 'un-designed'. This illustrated the price point at which Grillshack were to operate and broadened their appeal – although the food is fantastic, they aren't a posh burger joint.
Grillshack is a Quick All Day Counter Order Grill... with a technological twist!
"Modern take on the traditional American diner"
– Square Meal
"I've seen the future and it works"
– The Independent